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Marketing

Search for Marketing in the CIRRIE database

Thesaurus entry

Scope note: Functions involved in moving goods and services from producer to consumer; includes advertising, promoting, distributing, identifying customer needs, and providing goods and services to meet those needs

Related terms

Use these terms to retrieve similar results in a search:

• Management
• Planning
• Public relations

Use for

Use this term in a search instead of the following:

• Advertising
• Outreach